Business of Apps Podcast · 2026-03-30 · 34 min
What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative teams work, produce, and scale content without losing the human touch. From breaking down the real role of AI in creative production and why it won’t replace artists, to how teams can use AI to iterate faster, test more ideas, and focus on higher-value creative work, Jen shares practical insights from the front lines of AI-driven marketing and content creation. Whether you’re building a creative team, scaling marketing production, or trying to understand where AI actually fits into your workflow, this conversation offers a grounded look at how AI can amplify creativity rather than replace it.
#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel70 / 100
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#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens
#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance
#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable - by Branch