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Ep. 120 - Daniel Pink: The New ABCs of Selling

Business of Advice · 2026-04-09 · 1h 0m

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Episode notes

The sales landscape has moved from "buyer beware" to "seller beware." In this must-watch episode of the Business of Advice with Cody Foster podcast, bestselling author and human behavior professional Daniel Pink examines the new ABCs of selling - attunement, buoyancy and clarity. He explains how these qualities are changing the game for financial advisors and business leaders everywhere. If you want to grow as a leader and build deeper, more meaningful relationships with your clients, this episode is the place to start. In this episode, you'll learn how to: • Motivate Your Team: True team motivation relies on autonomy, mastery and purpose instead of traditional carrots and sticks. • Reject Rejection: Bounce back from client rejections using interrogative self-talk. • Drive Action: Leverage "fresh starts" and strategic endings to build momentum and inspire action. Dig into the Science of Motivation Ready to upgrade your work and life? Check out Daniel Pink's YouTube channel for quick, science-backed tips on everything from timing your coffee break to motivating your team.

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