Business Models Explained with Fexingo · 2026-08-08 · 11 min
In this episode of Business Models Explained, Lucas and Luna explore how Patagonia turned sustainability into a business model, not a marketing angle. They trace the company's journey from a climbing gear maker to a brand that donates one percent of sales to grassroots environmental groups, and they unpack the decision to give the company to a climate trust in 2022. Along the way, they discuss why Patagonia's 'buy less' campaigns actually increased sales, how its repair program builds customer loyalty, and what other companies - from REI to Allbirds - can learn from its approach. If you've ever wondered whether a business can truly put purpose before profit, this episode shows how Patagonia made it work, even while growing. A practical look at the trade-offs and payoffs of a values-driven business model. #Patagonia #Sustainability #BusinessModel #PurposeDriven #ClimateTrust #YvonChouinard #OutdoorIndustry #ConsciousCapitalism #RepairProgram #WornWear #OnePercentForThePlanet #CertifiedBCorp #RetailStrategy #BrandLoyalty #BusinessPodcast #FexingoBusiness #EconomicImpact #FutureOfBusiness Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Patagonia Used Worn Wear to Redefine Product MarketingProduct Marketing with Fexingo · on Yvon Chouinard74 / 100
How Patagonia Bootstrapped Activism Into Its Brand DNABootstrapped Business with Fexingo · on Yvon Chouinard64 / 100
How Patagonia Built a Business on Purpose Not ProfitStartup Stories with Fexingo · on Yvon Chouinard62 / 100
How Patagonia Put Its Mission Before the MoneyThe CEO Diary with Fexingo · on Yvon Chouinard58 / 100
Sustainability in Marketing: Three Shades of Green The Water Cooler · on Yvon Chouinard42 / 100
Driving Sustainable Change in Global Business with Emma Keller, Head of Sustainability at NestléCareers Unwrapped · on Sustainability in business
How GE Vernova Powers the Grid51 / 100How Airbnb Turned Homes Into a Marketplace GiantHow Costco's Treasure Hunt Keeps Members Coming BackHow Dollar Shave Club Disrupted the Razor MarketHow Zara's Supply Chain Defies Fashion Seasonality