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Index/SaaS/Business Models Explained with Fexingo
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How Costco Makes Money on the Membership Not the Merchandise

Business Models Explained with Fexingo · 2026-06-17 · 11 min

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Topics in this episode

Costco business modelcostco membership feehow costco makes moneycostco gross marginkirkland signature brand

Episode notes

Episode 57 of Business Models Explained with Fexingo breaks down the Costco business model: why the warehouse giant earns most of its profit from membership fees, not the stuff it sells. Lucas and Luna walk through the numbers - membership revenue versus net income, the 14 percent gross margin cap, and how Kirkland Signature turns a commodity into a loyalty driver. They also touch on the tensions of raising the fee and the limits of the model outside the US. If you've ever wondered how a retailer can sell a hot dog for a buck fifty for forty years and still thrive, this episode is for you. #Costco #MembershipModel #RetailStrategy #KirklandSignature #BusinessModel #SubscriptionRevenue #WholesaleRetail #GrossMargin #LoyaltyProgram #PricingStrategy #RetailEconomics #WarehouseClub #Business #BusinessModels #FexingoBusiness #BusinessPodcast #PodcastEpisode #RetailTrends Keep every episode free: buymeacoffee.com/fexingo

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