Business Growth Secrets · 2026-06-25 · 49 min
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: What's the one thing about your business that can't be copied? Jo Malone CBE built two global fragrance empires from a council estate upbringing and a tiny Chelsea kitchen, and in this episode she reveals the single strategy behind both. She coaches Adam live on stage, extracts a story and turns it into a fragrance in real time, and breaks down the framework she's used to build billion-dollar brands. Jo Malone CBE is the founder of two global beauty brands, Jo Malone London and Jo Loves, a pioneer of scent storytelling who started out as a skincare therapist with "not a penny to rub together," and the creator of the world's first fragrance paintbrush.
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