How to Build a Brand People Don't Just Buy, They Believe In - Levi Roots

Episode notes

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: How does a Windrush child from Jamaica - who ended up in prison with a 9-year sentence - walk into Dragon's Den and land one of the most successful deals in the show's history? Levi Roots sits down with Daniel Priestley to share the extraordinary story behind Reggae Reggae Sauce, and the brand-building philosophy that made millions of people not just buy his sauce - but believe in him. Levi Roots is the entrepreneur, musician, and cultural icon behind Reggae Reggae Sauce, one of the UK's most recognisable food brands. After a famous appearance on BBC's Dragon's Den, he secured investment from Peter Jones and went on to build a licensing empire distributed across the UK, Ireland, and beyond.

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