Hockey Stick Effect: The Customer-Obsessed Framework for Exponential Growth with Naj Husain

Episode notes

Welcome to Built Not Born: The Startup Go-To-Market Podcast , the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. On this episode, host Sage Nye sits down with Najaf (Naj) Husain, four-time founder and CEO of Elastio, to unpack how startups can stay relentlessly customer-focused while pushing the boundaries of innovation. With over 25 years of experience in building software companies, Naj shares hard-earned lessons on building defensible IP, validating ideal customer profiles, and navigating investor dynamics. Whether you're scaling in cybersecurity or any tech field, this episode offers strategic insights on scaling with purpose, transparency, and a deep customer connection.