Building With Buyers · 2026-03-25 · 32 min
Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos. Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specific messaging for anything you need, that your whole team wants to use. I recently joined Eric at Mojo PMM as their first ever Messaging Whisperer. Co-Founder @DemoDash: 100+ interactive demos shipped for Navattic customers (that’s actually how we met). Also co-hosts the We’re Not Marketers podcast. We talk about messaging & AI, specifically: Can AI help you write copy? Should AI help you write copy? Marketing teams are moving faster with AI, but not necessarily making better decisions. What’s broken? What we're building and why.
275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)64 / 100274 - Your AI's Outputs Are Only As Good As Its Brain (GTM News Desk)273 - What (Almost) Everyone Gets Wrong About Insights271 - BONUS: What Would Make AI More Trustworthy?270 - How AI Is Transforming Customer Research (Caitlin Sullivan)