Building With Buyers · 2026-01-28 · 57 min
I know, I know. Season 5 wrapped up. But I couldn't help myself. Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, and Canva. Here’s what we covered: 00:00 Introduction to AI in Customer Research 03:41 The Shift in AI Usage for Customer Research 09:25 Building Systems for Effective Research 12:59 Challenges with AI Insights 17:55 Completeness in Research with AI 21:17 Common Mistakes in Customer Research 25:01 Emotional Nuances in Research & Why they're important 27:08 Understanding AI's Interpretation of Emotions 29:46 The Role of Human Insight in AI Training 32:25 AI as a Co-Pilot and The Importance of Collaboration 35:37 Catching AI Errors 38:30 The Necessity of Human Involvement in Research 39:55 Balancing AI and Human Decision-Making 45:02 Knowing When You Have Enough Data To Stop And Decide 46:44 Favorite Tools for Research and Analysis 50:00 Caitlin asks me her burning question which I will answer in a separate BONUS episode Caitlin on LinkedIn: AI Analysis for PMs course:
275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)64 / 100274 - Your AI's Outputs Are Only As Good As Its Brain (GTM News Desk)273 - What (Almost) Everyone Gets Wrong About Insights272 - Should AI Help You Write? with Eric Holland (Mojo PMM)271 - BONUS: What Would Make AI More Trustworthy?