
Hosted by Inspiring Change
Hosted by Scott McInnes, founder of Inspiring Change, we talk to guests about how really good internal comms, engagement and leadership all contribute to 'Building Better Cultures'. We tend to shy away from theory and focus more on really practical advice, great stories and best-practice.
156 episodes · publishes weekly · latest 2026-06-25 · ~39 min/episode
Rank
#5476
Substance
42.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5476 of 6182
Substance
Top 89%
outscores 11% of the index
Building Better Cultures ranks #5476 on The B2B Podcast Index with a substance score of 42.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode is almost entirely surface-level observations about hybrid work, busyness, and silos that any HR professional would already know. Padding is heavy - the word 'intentionality' is repeated so many times the hosts joke about it - and the few semi-interesting observations (AI note-takers substituting for meeting attendance, the 'connection muscle atrophying') are not developed into actionable insight.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely surface-level observations about hybrid work, busyness, and silos that any HR professional would already know. Padding is heavy - the word 'intentionality' is repeated so many times the hosts joke about it - and the few semi-interesting observations (AI note-takers substituting for meeting attendance, the 'connection muscle atrophying') are not developed into actionable insight.
“the muscle of connection has never fully reignited. We lost something during the pandemic years. We became a lot more transactional.”
“I wish we had a euro for every time we said intentionality. We'll keep saying it listeners. It's going to get boring.”
Every theme - busyness as badge of honour, hybrid needing intention, silos reducing empathy, leaders as culture multipliers, digital overload, generational differences - is well-worn HR consulting territory. There is no contrarian argument, no first-principles challenge, and no framework that would surprise an experienced operator.
“culture isn't a nice to have it's the infrastructure that holds and organization together”
“what gets measured gets done”
There is no external guest; both participants are colleagues from the same consultancy promoting their own report. Sadhbh O'Flaherty is an internal team member, not an independent operator who has built or scaled culture at a significant organisation. The episode functions as a branded content piece rather than a practitioner interview.
“slightly different today. It's me and Syv O'Flaherty, both of us from Inspiring Change.”
“this is fully unrehearsed”
The underlying research is described only as 'a one question survey' of CPOs with 10-15 minute interviews and six vague themes - no sample size, no percentages, no specific verbatim data beyond a single unattributed quote. Named organisations appear only as passing illustrations (Amazon, Deloitte, an unnamed ERP company), never with concrete metrics or outcomes.
“it was a one question survey i said to cpos can i talk to you for 10 or 15 minutes that's all i need”
“research with the European Commission back in 2022 said that the world is getting lonelier”
The format is two colleagues agreeing with each other throughout, with no probing, challenge, or genuine follow-up. The host's 'questions' are soft prompts and the respondent consistently echoes the same themes back. Disagreement is entirely absent and the conversation meanders visibly, as the host himself acknowledges it is 'fully unrehearsed'.
“yeah yeah and you know it reminds me actually of you know a previous job”
“a hundred percent, a hundred percent”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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