Squarespace Website Strategy with Jeanine Wilson

Speaker A: Thank you so much for choosing to listen to Building Better Businesses with Catalyst Consulting. I'm, um, Kristen Dees, the founder of Catalyst Consulting, a business consulting agency that is passionate about helping small businesses thrive. The goal of this podcast is to connect entrepreneurs with experts in a variety of industries that support small business owners in order to provide you with helpful tips, resources, and some entrepreneurship inspiration.

Speaker B: Welcome to this episode of Building Better Businesses with Catalyst Consulting. My guest today is Janine Wilson. She is a squarespace website designer and helps, um, court coaches and female service based entrepreneurs by designing squarespace websites that are beautiful, powerful, and easy to use. And how did we connect? I think were we in like a mutual, like Facebook group, podcast group or something?

Speaker C: Yeah, I think we're actually in a couple of the same Facebook groups.

Speaker B: Yeah. Oh, yeah. Cause I think we connected and then I was like, hey, also, do you want to be on my podcast? Uh, from a different group.

Speaker A: So, uh, it's still a small world,

Speaker B: even even virtually speaking. So thanks, uh, for joining me. I appreciate it.

Speaker C: Thanks so much for having me on, Kristen. It's great to be here.

Speaker B: You bet. Um, are you. You're in South America, right?

Speaker A: Right now?

Speaker B: Yeah.

Speaker C: So at the moment I'm in Medellin in Colombia. My husband and I have been here for about. This is actually our last week in

Speaker D: Medellin, and then we're going to do

Speaker C: some travel around Colombia next week and then we're moving on to Ecuador.

Speaker A: Oh, very nice.

Speaker B: Very nice. I haven't done a whole lot in South America. I had a friend that lived in Ecuador actually. Keto.

Speaker A: No.

Speaker B: Yeah, yeah, I think it was. I think it was in keto.

Speaker A: Yep.

Speaker C: That's an Ecuador.

Speaker B: Um, yeah. Geography is a whole nother. It's not. I get confused unless I've actually been there. Our brains all just do different things,

Speaker C: so I'm exactly the same.

Speaker B: Yeah. Yep. Um, um, so tell us a little bit about you as a human being. Where are you from? What are your hobbies, all that good stuff.

Speaker C: Sure. So I've got a bit of a confusing accent. Cause I'm originally from California. I grew up and went to university there and then I moved to, to London and lived there for many years. So I kind of. My accent took on a bit of a. Bit of a British twang. Um, and I have an Irish husband as well. So I just kind of adds, adds to the mix. So, yeah, I was an expat living in the UK for about, um, eight and a half years. And just recently about, um, a couple of months ago, yeah, my husband and I, um, left London and we started doing digital Nomad thing. Um, so, yeah, it goes without saying that, yeah, I really love traveling and that's something that I have always been trying to. Always been trying to do more of. And especially now that things are, you know, pretty much back to normal with, um, Covid and everything else. Kind of just taking this opportunity to uh, yeah. See as much of the world as I can. And when I'm, whether I'm traveling, whether I'm at home, you know, I really love being out in nature. I love going for, you know, walks through the forest or by the coast. Just kind of clear my mind a little bit. Love, like, love learning as well.

Speaker D: I'm taking some, some Spanish lessons at

Speaker C: the moment just to kind of, yeah.

Speaker D: Brush up my language skills while I'm here.

Speaker B: Very nice. Yeah, Digital Nomad is definitely, uh, or at least the ability to long travel, I call it. Um, um. Cause I did I nomad it a little bit like in my early 30s for about a year. And I realized that I liked having a home base, but I also really like the experience of being able to really be somewhere for a while and kind of get to know like the culture and how things work and all that kind of stuff. So I'd like to be able to do that in, in the future for sure. So good for you. Um, um.

Speaker C: Thank you.

Speaker B: What's a fun fact about you? What's a random something that maybe not everybody knows?

Speaker C: So, um, yeah, so I'm, I'm really into avocados. I'll put them on pretty much anything in my, My, um, husband's always, uh, making fun of me, um, for it. But yeah, that's just probably one of, one of my all time, um, favorite foods. I'm kind of always looking out for the best ones. I like when I go to the supermarket, I like have. Have the eye to get, to get the best ones there. Um, so the. Yeah, that's, that's my fun fact. I'm a bit of a fiend for the avocados.

Speaker B: Avocado obsession. I love avocados, but I can't, I can never pick them myself. So what's a, what's a trick that you use to find a good avocado?

Speaker C: Yeah, so if you can, you know, like the little like kind of nub that's like on top of it, if you can like, um, take that off, then that means it's like kind of, it's like prime ripeness. So if you want to find a ripe One.

Speaker D: See if you can take that little nub off the top.

Speaker B: Oh, okay.

Speaker A: It's good to know.

Speaker B: I'm going to go buy an avocado later then, because it's like the worst thing. Um, it's a depressing avocado. You know, I'm like, man, because they're so good, I don't know how people do it. So, um, what do you do on the work side of things? How do you provide support for business owners and entrepreneurs?

Speaker C: Sure. So I'm a squishmas website designer. So I'm super passionate about crafting a

Speaker D: website for my clients that is not only going to look beautiful, but it's actually going to help move the needle forward in their business. So it's really supportive, whatever they want to achieve.

Speaker C: Um, with the website, you know, there's a clear purpose and an intention behind

Speaker D: everything that goes on the site.

Speaker C: So it's not just, you know, it's not just sitting there. It's actually being used as a tool in their business.

Speaker B: That's super important. I think there's, uh, I was just talking to somebody about that the other day about the psychology and strategy behind website design and that. It's not just like, I mean, it's, it's gotta look good too, obviously. But yeah, the psychology and strategy that goes into how to move people around and get them to do what you want to do and go where they want or where you want them to go is, is, is a lot. So how did you end up, uh, doing that? What's kind of your background? What led you to doing website design?

Speaker C: Sure. Uh, so it was very nonlinear journey. I, um, started off actually like way back in the day doing a little

Speaker D: bit of travel blogging.

Speaker C: Um, this is when I was still in my 9 to 5 job, um, and I was doing recruitment. So something, yeah, not, not technical at all. But I had had this experience, travel blogging and my website was on Squarespace and I found, you know, Squarespace very

Speaker D: intuitive and easy to use.

Speaker C: But I, you know, I noticed from different Facebook groups I was in with other bloggers or entrepreneurs that they weren't really quite having the same, um, experience. So that's how I discovered that, you know, if this is something that comes

Speaker D: quite, you know, naturally to me, then

Speaker C: I can, you know, set up these

Speaker D: websites in such a way that people

Speaker C: are, you know, there is going to be beneficial for their business and also give them some training at the end

Speaker D: of the project on how to maintain and update the website themselves so they feel confident using it. Going forward.

Speaker B: That's great. I think it's super important. Um, I love the, you know, the non linear that happens a lot.

Speaker A: I think in entrepreneurship too is like

Speaker B: you start doing a thing and then you see a need for something that you wouldn't have come across without doing what you were doing in the first place. So that's really cool. Plus it gives you the ability to work from anywhere. So that's an extra bonus. Right? As long as you have Internet anyway.

Speaker C: Yeah, definitely.

Speaker D: I think it's.

Speaker C: I think entrepreneurship is kind of all

Speaker D: about, you know, being, being nimble and flexible and kind of seeing, seeing how you can help for sure.

Speaker A: Mhm. Hey, thanks for listening so far. I hope you've been enjoying this episode of Building Better Businesses. I just wanted to stop and share about our business Foundations course that is now live on the Catalyst Consulting website. This course goes over Business Planning 101. So it goes over a template for business planning as well as setting up your foundational habits and practices as a business owner. So we'll talk through some time management strategy, defining your version of success, and then also wrap up your business plan for you. If you want to check it out, hop over to Bit Ly Pillar one. That's Bit Ly Pillar one. That link will be available for you in the show notes as well.

Speaker B: Um, what do you, what are the top three things that you think all entrepreneurs or business owners need to know about what you do and um, how it applies to them?

Speaker C: So I think maybe, probably the biggest

Speaker D: thing is that, you know, Instagram or social media, while, you know, that is really great for attracting a new audience or developing a relationship with your audience, um, it's never going to be a replacement for a website because on a

Speaker C: website, you know, you're in full control of the narrative.

Speaker D: As you said, you get to take someone on a journey through the different pieces of information on that site. Whereas on social media you're constantly adding new content.

Speaker C: So the narrative is always changing and

Speaker D: information is always being deprioritized.

Speaker C: So that's the first thing.

Speaker D: Yes, social media is not a replacement for your website.

Speaker C: And second thing, I do get this a lot that you know, someone just

Speaker D: wants a, you know, quote unquote simple

Speaker C: website, but there actually is no such

Speaker D: thing as a simple website.

Speaker C: Even the websites that seem like okay, yeah, they're, they're simple and straightforward. Those are often the ones that have

Speaker D: to have, you know, the most thought

Speaker C: and strategy and intention to go into the design of things, um, to make

Speaker D: them simple for the website. Visitor and quite easy to use.

Speaker C: And the third thing that I want to share is that when you have

Speaker D: a website that is professionally designed, your website isn't going to look or function like anyone else's because that website is going to be completely based off your unique um, business and your goals. So you know, I never, I always say that no two websites are ever going to look or function the same because no two businesses are the same. So I think that is, you know,

Speaker C: and an advantage of taking the time to get really clear on what the

Speaker D: purpose of your business, purpose of your website is and then you know, bake

Speaker C: that into your overall um, business strategy

Speaker D: instead of just, you know, maybe looking at what everybody else is doing and

Speaker C: trying to, trying to maybe imitate them. Um, because what works for them might

Speaker D: not necessarily work for you and your business.

Speaker A: Mhm.

Speaker B: Yeah. I think it's super important too that the like social media is not a replacement for the website that comes up a lot in conversation with clients and just like networking with people. I describe it as like your website is the hub of everything that you're doing and you want to be trying to drive everyone to the, to the hub of your business as though it was like a brick and mortar like treating your website like it's basically a building they could go into because of all of the changes with algorithms and the inability to control the content and who sees it and when they see it and if they ever see it. Because I mean as we know most people don't actually see your content. See, I think that's, that's super huge. And then having, having the strategy behind it to uh, to get people to do want. I think it's a good point too. When you're talking about the, the intention, like what are you trying to do with the website? Um, do you want people to buy from you? Do you want people to just learn more about you? Do you want them to download your stuff? Do you want to sign up for your email list? There's so many different things that can happen that I think it's important to keep in mind too. So that's very cool. How did you um, are you, did you just kind of learn as you went? Because you said you. So you had your own and then have just like picking things up as you go and YouTube and how did you pick up all your info?

Speaker C: Sure, yeah.

Speaker D: So I learned a bit from having that travel blog and then since then I've done a few courses, some on like website design more generally, some on

Speaker C: coding and then one really Hefty one

Speaker D: on like squarespace website design in particular. And then from there it was just kind of a case of a ah, rinse and repeat.

Speaker C: And you know, as I took on

Speaker D: um, more and more projects and I always ask my clients, you know, for inspiration websites. So um, you know, anything that they would maybe any different, different features of different websites and they would think oh yeah, that looks cool, maybe um, could we have something similar on my site that's kind of also helped me learn

Speaker C: a lot because I've kind of seen things as like oh yeah, it's like

Speaker D: a little bit of, a little bit of a challenge.

Speaker C: Can I like add this to my

Speaker D: toolbox of being able to do this

Speaker C: like specific um, design or like feature

Speaker D: that that's similar to this other site?

Speaker B: Yeah, that makes sense. I know a lot of us entrepreneur service providers in particular, um, kind of learn as we go or like figure things out and like you said like test and try things and it's like somebody asks you for something, you're like maybe, I don't know, let's see. I think I can probably figure out how to do that. So now I know how to do something else. Like you said, just add it to your toolbox. Um, one of my good friends is ah, a he um, does like brand identity design and that's basically how he's done it too. He's just like, I just figure things out, I see things that I like and I want to see if I can figure out how to do that and then I do it. So I think it's one of the fun things though too is always being able to learn something new and do the things that you're good at at the same time.

Speaker A: So hey, thanks for listening so far. I just wanted to stop and share one of my go to social media scheduling resources, Cinch Share, which is one

Speaker B: of the hardest things in the world

Speaker A: to say I'm pretty sure. But cinchshare.com is one of my go tos. I use it off and on pretty consistently and it's one that I recommend and have used with clients before as well.

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Speaker A: able to manage multiple social media platforms

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Speaker A: The link for that is bit lybit ly catalystsinch and I will drop the link for that in the show notes as well. But it's a great social media scheduling resource that I recommend you try out.

Speaker B: So particularly with website designers and I guess developers kind of too. But how it's so saturated and lots of people say that they're website designers that can build you a pretty website, all that kind of stuff. How do people know what the, like I guess what are some questions that people can ask if they're looking for help with their website to make sure that they're getting what they actually need from the person that they're talking to about it?

Speaker D: Yeah. So you know, definitely finding out the website designer's process, um, is key and you really want to make sure that, you know, during their design process they're first going to ask you, you know, what are your goals with the website? What do you want to achieve with it? Because that's going to, you know, underpin

Speaker C: the entire design of the whole website.

Speaker D: So you want to make sure you, they're not just going to build a G's room but looks pretty, it's going to have that strategy behind it as well. Another thing I would definitely find out because you know the website copy, so the text on the website is such a big um, part of the website too that you know, when you are speaking to a website designer, find out

Speaker C: if they, you know, either have some

Speaker D: resources you can use to help you with the copy or maybe they have a copyright they can partner with. Um, I know for myself I have these like fill in the blank, um, copywriting templates that you know, some of them are um, like fill in the blank style. Some of them are more prompts just to help my clients, um, write the copy too as well. As part of that. The other thing you would definitely want to, you know, find out with them is, you know, is it going to

Speaker C: be collaborative, like a collaborative effort on

Speaker D: the website and what's kind of the

Speaker C: overall like timeline or the different phases

Speaker D: for the site, you know, so do you get to see the site like as it's being built for example, or do you just get to see it

Speaker C: at the end and what's like um,

Speaker D: and when you do get to see it, you know, when it's then the first version is complete. You know, do you get some revisions, um, to the project? You know, if you don't, if you do want them to go back and make any changes with that, with anything. And you definitely want to find out the timeline as well, you know, how long you can expect the whole process to take. Um, you know, for my, for myself, I work with just um, one client at a time. So you know, they have my full, you know, undivided attention on their project when we work together. But I know, you know, for some other designers, you know, they might take on, you know, a few clients at a time and then they just kind of give you a rough timeline of when the project will actually be finished. Like it could be six weeks, it could be eight weeks, for example.

Speaker C: And um, reason why I mentioned that,

Speaker D: you know, collaborative effort I, um, think

Speaker C: is so important personally, um, because you

Speaker D: know, you do want to make sure if you are making that investment that

Speaker C: you can see the website as it's

Speaker D: being built and that you do have the opportunity to give your honest feedback as well. I personally always build my clients homepage

Speaker C: first and I get their feedback on

Speaker D: that and then I build out the rest of those pages once I have their feedback and kind of go back and make any changes as needed. So that way when they see the first version of the website, um, before we even do any revisions, they've already kind of, um, get a sense of

Speaker C: how the website's turning out, which is really important.

Speaker D: It's really helpful for me because you know, I get to see, I get

Speaker C: to see if I'm on the right track of what I'm designing and it gives them peace of mind too.

Speaker D: Mhm.

Speaker B: That makes sense. I think the um, the copywriting is super important that you mentioned that because a lot of people, at least in my experience, most of the web designers that I know don't do copywriting because it's like a whole different skill set. And uh, it's hard, it's one of the hardest things. It's one of the least favorite things that I have to do when it comes to my business. Um, so yeah, finding out how that looks and like you having resources and templates I think is super helpful because a lot of people don't. They're just like, what, what do you want to put on the homepage? And you're like, I don't know, like you're telling me you need to like write a whole homepage worth of stuff? I don't know. So I think that's an important piece because it should be otherwise, like, that's like the other half of the website basically is the, the copy that's on it is also what helps drive the results that you're looking for. So making that a part of the consideration when someone wants to work with a website designer I think is huge because a lot of people don't realize that that's separate. Like they think that a website designer does all the things. So I mean, if you like writing copy, then good for you, but it's not great. Um, so, um, what, as an entrepreneur and business owner yourself, what advice would you give fellow business owners when it comes to running their businesses?

Speaker D: So I think that for me especially like, if you're someone who's maybe like it's a little bit early days, I think customization is really important in your business and different offers and just really listening to, you know, what, what the

Speaker C: market's telling you and kind of being

Speaker D: able to be, be nimble off of that. I think that is really like the whole essence of being, um, an entrepreneur.

Speaker C: And I think that for myself personally,

Speaker D: even though it was something I kind of knew even before I started my business, it really took me some time

Speaker C: to really, um, get on board with that because, you know, at first I

Speaker D: was just, you know, had my like, offers and I was kind of like, okay, this is my like, um, website offer for a full website. But I actually help my clients with

Speaker C: um, you know, a lot of different things.

Speaker D: Not just a full brand new website. Sometimes they need help with an existing website. You know, sometimes they just want the homepage redesigned or they need some help with the more like technical things like SEO as well.

Speaker C: So, you know, just kind of really

Speaker D: listening to, to your potential clients and thinking, you know, how you can be of service, I think is really example is really important because I think especially, you know, if you're coming from a corporate background, we're so used to just doing, you know, the same thing day

Speaker C: in and day out and it doesn't really vary.

Speaker D: And if you, you know, want to

Speaker C: change something, you know, it's not really

Speaker D: in your power to do so.

Speaker C: So I think it takes time to really, um, you know, shift your mindset and think, okay, actually like, I really could do anything here that's within my

Speaker D: skillset obviously, but sometimes it's just, just

Speaker C: a matter of like almost getting, getting that ego out of the way and

Speaker D: being a bit more flexible and nimble with it.

Speaker B: Yeah, I think that's important. Like a lot of people, um, try to like create like there's only like two or three things that they do. Um, and I think that that's like, sometimes the case that work or like, that works sometimes, but not in every case. And like, I've fought that a lot. Like, I had a coach that was like, you need to just offer three things or whatever. And I was like, I can't do that. Like, my. The scope of what I do for people is very broad because it's pretty much anything that has to do with. And like that kind of. So I'm like, I can't have just like three things. Like, but the ability to create kind of like what you were saying, like, here's the whole thing that I do. Um, and then being able to. To take pieces of that. I think having the full meal deal makes it easier for entrepreneurs to break out the pieces and go, okay, this is how much I charge for this stuff. Or this is how much time these things take. Um, and it helps you create those, the custom packages more efficiently and effectively, I think as well. Um, because lots of us do bits and pieces and combinations of different things. And like, to your point, I agree. Every client is different. I had three clients at the same time that I was helping hire for, and they all had very different needs as it related to hiring. So it was like, ultimately I'm helping them all hire, but I'm also helping with like different pieces of the puzzle. And that's. I can't make that into a like standard cookie cutter thing. So.

Speaker A: Hey, thanks for listening so far. Just wanted to stop and tell you about Monday.com, which is one of my favorite task and project management systems to use if you've been looking for a way to better coordinate your tasks and project management with your team members or with clients and customers. Monday.com is a great way to do that. You can set up individual boards for each client. You can share and collaborate across multiple boards with your team members, upload files and contracts and information that you want to keep handy, all kinds of stuff. So it's a great way to manage a lot of moving pieces and a lot of tasks across multiple different resources. The link for that is mondaycom GRSM M IO Catalyst. And of course the link will be

Speaker B: in the show notes too, if you

Speaker A: want to check it out later.

Speaker B: Do you do other stuff too besides website? Like anything that's like ah, adjacent. Do you do like social media or do you do the copywriting stuff at all for people or just focus on the.

Speaker D: I just focus on websites I used to do. Yeah, A bit of copywriting, bit of social media. But I was about um, yeah, maybe about a year and a half ago now when I decided just to focus on the squarespace website design side of things. And I found that yeah, just being able to kind of niche down to that was, was really helpful especially because that was, that was when I was kind of, kind of first, first getting started as well.

Speaker A: Mhm.

Speaker B: Yeah. And I feel like that's helpful that you have the additional like adjacent experience because I think that's one of the things that a lot of people don't necessarily have. Like they're just, they just do websites but then they don't have any experience with the other stuff which I think helps you create like holistic and well rounded strategy when you, you can speak to some of the other pieces and like how it's going to affect, you know, your social media stuff or like here's how we connect all the dots. So I think it's super helpful for sure. Um, um, what about what resources do you wish you'd had at the beginning of your entrepreneurship journey or things that you wish you'd known back then?

Speaker D: Um, um, yeah, I think one thing that I maybe would have done even sooner would have been working with a

Speaker C: business coach kind of straight away.

Speaker D: Um, um, I did start working with

Speaker C: one um, um, ye. Pretty early on into my entrepreneur journey,

Speaker D: um, kind of a year and a few months ago. But yeah, I think having that even, even from the very beginning would have been really key or maybe even before I left my nine to five job. Um, because that was something that I kind of did like just, just cold turkey.

Speaker C: Which um, yeah, is ah, it worked out but it's definitely not for the faint of heart. And so I think maybe even you know, working with a coach to kind of, of really get clear on like

Speaker D: okay, what's our kind of, you know, plan going to be like? You know, making that, making that transition, having that support. I think right from the very beginning, I think that's probably the biggest piece of advice I could give someone who's a new entrepreneur or aspiring entrepreneur.

Speaker B: Mhm. I think that's great because I think a lot of people talk about, probably half the guests on the show have talked about like the value of having a coach or a consultant or a mentor or something like that. But mentioning um, before you, before you take the leap, that's actually um, a super smart way to kind of get ahead of the curve because I did the same thing as you. I was just like, I don't want to work in corporate life anymore. So I guess I'm going to start my own business and then let's see what happens. Um, um, but in retrospect, maybe, maybe could have planned it out a little bit better, but that would be, that's I think a really smart idea to, to have a coach or somebody or even like some of the. There's so many like advisor resources, uh, and stuff out there too, at least in the States, to, to be able to go talk to somebody before and be like, what are the things that I need to consider? Even business banker, just be like, what are the things I need to think about before I take this leap so that I can be set up for success as much as possible. Um, before I go. So. No, that's awesome. How can we best support you? What, what are you working on? Um, I know you mentioned you have a freebie, right, for the listeners.

Speaker D: Yes, I do. So I have a free video training that is on three ways to attract ideal clients and free up more time through your website. So something that you know, you can definitely benefit from no matter where you're at in your business journey. And I'm going to share some, you know, simple, practical tips that you can implement straight away on your website, um, to help support you, you know, evoking more trust with your ideal clients on the site and helping you reach, um, your goals sooner. So I think we'll put, I think the link to that will be um,

Speaker C: in the show notes for anybody who wants to watch.

Speaker B: Yep, it will be the link for that will be in there. And then. Do you also. You have a website audit too, right?

Speaker D: Yes, I do. So, you know, for anyone who is considering, um, getting some help with their website, I do offer free website audits. They take about, um, 20 minutes. And you know, I first like to um, ease into things. I'll first just chat a little bit about, um, what you do in your business and what you want to achieve with your website and your, well, business goals. I'll personally review your website before we get on the call and then I'll give you one to three concrete changes that you can make to your website to help you, um, achieve those goals. So, you know, you're going to walk away, um, with those, with those three tips. And if you don't have a website yet, I'll give you three fresh tips, um, as well. And then if you feel like we'd be a good fit and that it can help you, then I might bring up the possibility of us working together. But you know, as always, it is, um, a no obligation conversation. It's simply for you to get some individual, um, feedback on your website and how that can help you make progress towards your goals and to see if you'd be a good fit.

Speaker B: That's perfect. Um, how do people find you? What social media, email, etc.

Speaker D: Sure. So I'm most active on Instagram. You can find me there at, uh, J. Wilson Digital Studio. And I also have my own website and I have a blog as well that has many more tips on how to make the most of your website and how to work for your business. And that's@jwilsondigitalstudio.com perfect.

Speaker B: And of course that will also be in the show notes too. So. Great. Um, anything else that you can think of before we wrap up and head off?

Speaker D: Um, I don't think so. I think that is everything. Really. Yeah, I think we went over some really good points. Yeah, it's been really fun. So thank you so much for having me today.

Speaker B: Yes. Yeah, thanks for joining me anytime.

Speaker A: Thanks so much for listening today. This was a great episode and I'm sure you will appreciate the tips and insights from today. If you want to connect further with our guests, you can find the contact information, social media links, et cetera, any of the freebies, the in the show notes from today's episode. Please show some love to our guests and like, follow and subscribe their content if you connected with them. And also don't forget to like, follow and subscribe. Building better businesses with Catalyst Consulting. Also, if you drop a juicy review, that's always cool too.