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#2357Building a Business that Lasts65.0 / 100Get badge
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Building a Business that Lasts

Hosted by Jay Owen

Many businesses are started every day, but the number that lasts the test of time is much lower. So what separates the businesses that last and those that don't? With this podcast, we intend to find out.

141 episodes · publishes fortnightly · latest 2025-09-11 · ~43 min/episode

Rank

#2357

Substance

65.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#264 of 1041

Best B2B Leadership Podcasts →

Across the index

#2357 of 6183

Substance

Top 38%

outscores 62% of the index

Why it scores where it does

Building a Business that Lasts ranks #2357 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Michael Hyatt has legitimate operating credentials - CEO of a NASDAQ-listed publisher, ran a real turnaround, built a subsequent content and coaching business - but he has been in the thought-leadership and podcast circuit for over a decade, and the conversation rarely surfaces hard-won operational detail beyond what is already in his books.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

A handful of genuine insights emerge - particularly the idea that work functions as psychological avoidance of chaotic home life, and the mechanism by which hard deadlines force productivity - but the episode is heavily diluted by the host's extended personal anecdotes (Supper Club, hotel-room epiphany, back-patio ChatGPT story, church app build) and closes with familiar platitudes. Insight-per-minute is low.

“work is a place where we have more control, more rewards, more encouragement... And home is often especially when you have young kids is often chaos and you don't see progress like you do at work”

“you're never more productive than on the Friday before you go on a one-week vacation, because you've got a hard boundary”

Originality

11.0 / 20

The episode recycles well-worn frameworks - life planning, boundaries-as-freedom, parenting phases from director to coach to friend - almost all of which are drawn directly from books the guest has already published. There is no contrarian or first-principles argument; even the AI section is mutual enthusiasm rather than a fresh analytical frame.

“the problem with drifting is that nobody ever drifts to a destination they would have chosen”

“more is caught than taught”

Guest Caliber

17.0 / 20

Michael Hyatt has legitimate operating credentials - CEO of a NASDAQ-listed publisher, ran a real turnaround, built a subsequent content and coaching business - but he has been in the thought-leadership and podcast circuit for over a decade, and the conversation rarely surfaces hard-won operational detail beyond what is already in his books.

“I was the CEO of that company. It was a big company. We were a public company up until we sold it to private equity”

“we turned that division around in 18 months. We went from dead last out of 14 divisions to number one in profitability, number one in revenue, number one in employee morale”

Specificity & Evidence

14.0 / 20

There are real numbers scattered through the episode (18-month turnaround, 30-hour work week, 10 - 12 hours saved weekly by AI, 73% to 92% Mayo Clinic outcome lift), but key claims - especially around AI superiority in diagnosis and productivity research - are deliberately vague and unsourced, undermining credibility.

“I feel like AI is right now saving me roughly 10 to 12 hours a week”

“there was a big study and I can't quote the study or the source, but you can look at the Wall Street Journal for this”

Conversational Craft

10.0 / 20

The host consistently redirects airtime to his own extended stories - Supper Club, weeping in a hotel room, wife's patio redesign, church Christmas app - leaving little room for genuine follow-up on the guest's experience. Questions are warm and affirming with no meaningful pushback or challenging of any claim.

“So when are you going to write a marriage and parenting book? That's my question.”

“We started a thing called Supper Club... we rotate houses once a month... it's very extravagant, it's very fun”

Standout episodes

  • Win at Work and Succeed at Life with Michael Hyatt

    2025-09-11

    65

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Win at Work and Succeed at Life with Michael Hyatt

    2025-09-11 · 48 min

    65 / 100

Frequently asked

What is Building a Business that Lasts's substance score?
Building a Business that Lasts scores 65.0 out of 100 for substance and ranks #2357 on The B2B Podcast Index. That puts it ahead of 62% of the B2B podcasts we rank and #264 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Building a Business that Lasts worth listening to?
Yes - Building a Business that Lasts outscores 62% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts Building a Business that Lasts?
Building a Business that Lasts is hosted by Jay Owen.
How often does Building a Business that Lasts publish?
Building a Business that Lasts publishes fortnightly, has 141 episodes, released its most recent episode on 2025-09-11.
Which Building a Business that Lasts episode should I start with?
Our highest-scoring recent episode is "Win at Work and Succeed at Life with Michael Hyatt" (65/100) - a good place to start.

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Guests who've appeared

Michael Hyatt

Topics this show covers

The themes that come up most across this show's episodes.

Executive coachingwork-life balanceBoundary-settingLife planningDaniel HarkavyLiving Forward bookThomas Nelson PublishersCEO transitionsIntentional friendshipDe-parenting framework

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