The B2B Podcast Index
Bringing Data and AI to Life

The Forgotten 50%: Why Predictive AI Deserves Equal Attention as Generative AI with Eric Siegel

Bringing Data and AI to Life · 2025-11-13 · 24 min

Episode notes

What if we could cut through AI hype and unlock real business value through predictive analytics? In the latest episode of Bringing Data and AI To Life, host Nick Dobbins, VP and Worldwide Field CTO at Informatica, sits down with Eric Siegel, CEO of Gooder AI and bestselling author of "The AI Playbook," to explore the practical implementation of machine learning and Predictive AI in business operations. What You’ll Learn How to leverage the six-step BizML framework to bridge the gap between technical teams and business stakeholders Why predictive AI deserves equal attention and investment alongside generative AI for operational improvement The critical difference between technical metrics (like AUC scores) and business metrics that demonstrate real value How to define specific, measurable predictions that drive operational improvements and bottom-line results Why data quality and coherent infrastructure are fundamental to successful AI implementation The importance of balancing technical innovation with clear business value propositions in AI projects If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts and Spotify.

Listen to this episodeAll Bringing Data and AI to Life episodes →