Brilliance Talks · 2026-07-28 · 28 min
In this episode of Brilliance Talks, Simac Konkader sits down with the co-founder of Green & Black's, founder of Carbon Gold, and one of the pioneers of organic food and Fairtrade. Craig shares the incredible journey that started after nearly dying from hepatitis while travelling through India, eventually leading him to revolutionise the food industry. We discuss entrepreneurship, ethical business, pricing, regenerative agriculture, leadership, sustainability, Fairtrade, Green & Black's, Carbon Gold, and why the best businesses are built decades before the world is ready for them. If you're a founder, entrepreneur, business owner or simply interested in building businesses that create lasting impact, this episode is full of timeless lessons. Show Notes: 02:20 The moment Craig discovered macrobiotic food 04:30 Building one of the UK's first organic food businesses 09:45 Creating the first Veggie Burger™ 10:45 The accidental birth of Green & Black's 12:45 Launching the world's first Fairtrade chocolate 14:42 Battling giants like Unilever and Kraft 17:00 Selling Green & Black's to Cadbury 23:55 How Craig spots billion-dollar opportunities About Guests: LinkedIn: Website:
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