Brilliance Talks · 2026-07-21 · 38 min
Why do brilliant leaders still make terrible decisions? In this episode of Brilliance Talks, Simac Konkader sits down with Michael Farmer, former Bain and Boston Consulting Group consultant, to explore what separates exceptional business strategy from costly mistakes. They discuss leadership lessons from the US Navy, why consultants think differently from founders, AI's impact on business, agency economics, pricing, business growth, advertising, and what every CEO needs to know to survive the next decade. If you're a founder, executive or business owner, this conversation is packed with practical insights you can apply immediately. Show Notes: 01:06 What the Navy Taught About Leadership 05:06 When Data Lies 09:47 The Shift to Output-Based Pricing 13:01 How Michael Diagnoses Business Problems 18:50 The Scope Metrics Framework Explained 21:37 Why Agencies Struggle With Data 25:18 Why Agencies Undervalue Themselves 28:21 Why AI Could Destroy Agency Profits About Guests: LinkedIn: Website:
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