
Brand Up · 2026-06-22 · 11 min
Most business owners are asking the wrong question. It’s not who you know. It’s who knows you. In this episode of Brand Up , I break down one of the biggest lessons I’ve learned from building businesses across different industries: understanding the difference between search traffic and interruption marketing. We talk about why Google and YouTube attract people who are actively looking for solutions, while platforms like Instagram, Facebook, TikTok, and LinkedIn help create awareness before someone is ready to buy.