Brand Up · 2026-06-15 · 13 min
Most new business owners overcomplicate marketing. In reality, if you’re starting a local service business, you only need 2 platforms: Google and Instagram. That’s it. In this episode, we break down: why Google captures buying intent why Instagram builds trust and attention how to research competitors the smart way how to use ChatGPT to save hours of work why branding changes everything and how to stop competing on price alone We also talk about: customer psychology different buyer awareness stages creating your first customer avatar using Google reviews correctly researching competitors through Facebook Ads Library why “competition” is actually proof of demand and how to build a brand people search for by name This episode is for: beauty businesses local service businesses lash artists salon owners beginners launching a business anyone trying to get more leads consistently If you’re confused about where to start with marketing… Start here.
🚀 Build a Business That Funds Your Life, Not Steals It - 14946 / 100🧠The Difference Between Attention And Intent - 148🔥 Why Nobody Trusts Your Brand Yet - 146🎥 How To Turn 1 Hour Of Content Into Clients - 145🔥 The Real Money Is After The Appointment - 144