Brand Community Podcast · 2021-05-11 · 29 min
In this episode, we welcome Richard Millington, the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. FeverBee uses proven social science to develop successful online and offline communities of customers, fans, and members. Richard is the sole author of the world's most popular online communities blog and the highly rated book, Buzzing Communities, widely cited as introducing best practices into developing successful online communities. His unique focus is on cracking the 'social code' behind successful social groups. FeverBee's approach combines cutting-edge social psychology with advanced data insights and a library of repeatable case studies. Over the past 13 years, Richard has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Together we cover: - Why it’s critical for SOME companies to leverage the power of community. - What organizations do a great job at building their communities. - The benefits you get by starting small and having a clear strategy to expand beyond that.
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