Brand Community Podcast · 2021-06-01 · 26 min
In this episode we welcome Sarah Shewey, the CEO of Happily - a network of over 50,000 event producers, technologists and creatives who produce world-class virtual and live events. Shewey began her event career in 2002 at Harvard’s American Repertory Theater, earning the title of “Best Party of the Year” by the Boston Globe. Her work in creating sustainable weddings and innovative events has been covered by the Associated Press, the BBC, NPR, and Forbes. Sarah is a founding producer of TEDActive and board president of LA’s original Internet radio station dublab.com Together we cover: - Sarah’s journey to building Happily - Bringing diversity in the event space by creating teams of independent individuals and small businesses - Remote and distributed work - Carbon neutral and waste free events - Why it’s important to design friendly and inclusive events - The power of identity, trust and being visibly there in virtual events - Treating online events as a new genre of media - Combining a mixture of movies, memes and movement making - The difference between marketing and community building - Innovative ways to engage an audience and cut through the noise
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