Brain Driven Brands · 2026-06-11 · 24 min
You can launch 100 ads... Meta's still only going to let 2 or 3 of them win. In this episode, we went down a deep rabbit hole on Meta's new Andromeda update to try and figure out why the mechanism keeps starving 97% of your creative. We also dive into what this actually means for media buyers and creative strategists. We get into why dumping more ad volume doesn't create more winners, why the algo is basically playing blackjack and doubling down after seeing a single card, and why "make organic content that works as an ad" just went from a nice-to-have to the entire game. Plus a real-time (slightly too honest) consulting session on whether to cut ad spend and go all-in on organic. IN THIS EPISODE → Why only 2-3 ads ever carry your entire account - and the poll data that proves it → The 90-minute window quietly deciding which creative lives or dies → Why launching 100 ads at once is the worst thing you can do right now → The "drip feed vs.
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