Brain Driven Brands · 2026-05-27 · 21 min
What if the reason customers are abandoning their carts isn't price...it's guilt? New research across 14 million e-commerce sessions reveals that the more pleasure-based items are in a cart, the higher the abandonment rate. (The solution for this is simpler than you'd think.) In this episode, we break down the psychology behind practical vs. hedonic upsells, why cold traffic wants logic before emotion, and how messaging sequence is the most underrated lever in DTC marketing. Nate also just bought an RV and accidentally became the perfect case study for why practical add-ons are a conversion cheat code for e-commerce brands and direct response marketers. Source: Join the community: skool.com/tether-lab CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: CoHost: Sarah Levinger Learn more at: Twitter: Linkedin: Instagram: Watch me on YouTube:
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