Book Marketing Mentors · 2026-06-03 · 27 min
Are you undercharging without realizing it? What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise? In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business. If you’ve ever questioned your value, struggled to price your services, or wondered why your book is not creating bigger opportunities, this episode may shift how you think about expertise altogether. Key Takeaways Are You Being Too Generous? Why giving more is not always the smartest move and what actually builds trust with clients. The Pricing Mistake That Quietly Hurts Credibility What your fees may be signaling about your value and why cheaper rarely wins. Why Smart Experts Still Feel Like Frauds A simple mindset shift that can quiet self-doubt and help you own your expertise. Is Your Book Working Hard Enough? Why your book should open doors, spark conversations, and lead to bigger opportunities.
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