Book Marketing Mentors · 2026-05-27 · 32 min
Do you know why some authors struggle to market their books even when they have a powerful message? This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more than 10,000 interviews over a 30-year career, April has learned one truth most authors miss: storytelling is not separate from marketing. It is the marketing. In this eye-opening conversation, you’ll discover how to use your personal stories to build trust, spark curiosity, and create stronger connections with readers. April also shares how AI can help uncover and organize your stories without replacing your authentic voice. If marketing your book feels forced, awkward, or exhausting, this episode may completely change the way you think about promoting your work. Key Takeaways: Storytelling makes marketing feel human. When you stop “selling” and start sharing meaningful stories, people pay attention. Your “why” matters more than your pitch. Readers
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