BlueStar Nation · 2026-04-02 · 40 min
While our show is typically aimed at resellers, MSPs, integrators, and software providers already working in the channel, this one is for the vendors just getting started or looking to develop a channel strategy! You're a hardware manufacturer, software vendor, or services provider, and you've just signed up with the reseller channel. Your work is done, and skyrocketing profits will roll in any day now, right? Not exactly... Intel's Rob Risany explains the misconceptions vendors often have about the channel and their role within it. How should your sales team realign and rethink? What matters to VARs and their customers? Why do partnerships and outcomes-based solutions matter more than specs and speeds? How do BlueStar & Intel work together to foster channel enablement? BlueStar's TEConnect Program: Demand Lab Marketing Services:
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