BlueStar Nation · 2026-04-16 · 47 min
No VAR can do it all, but that's kind of the point of the reseller channel: connecting manufacturers, distributors, resellers, software companies, and service providers to one another to help everyone provide solutions that meet customer needs. This week, Esper Founder & COO Shiv Sundar joins to explain how he saw a need to help resellers not just sell hardware, but ensure it was actually used and delivered ROI to the end users. How does an outcome-focused philosophy accomplish this? What makes strong channel partners, and how can Esper help you win more business? Around the Nation: Join the 2U Tour in Austin or a city near you! #VARValue - Why is Esper the perfect partner for VARs that sell mobility and digital signage? On Our Radar Shiv - Edge AI & physical AI Dean - Friction-maxxing John - VR scents Keep in Touch! Email - nation@bluestarinc.com LinkedIn -
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