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You're Not the Center of the Corporate Universe with Andy Vitale

Beyond UX Design · 2026-05-28 · 1h 6m

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Episode notes

There's a gap between how designers see themselves and how everyone else sees them, and that gap has consequences. In this episode, a seasoned design executive shares what it really means to be a good corporate citizen, why design isn't the center of the universe, and how to show up differently. What if the biggest thing holding your career back isn't your design skills? What if it's the way you think about your role inside the organization? My guest today has spent years leading design within large, complex organizations - places like Truist, 3M, and Rocket - where designers are easily outnumbered by scientists, engineers, marketers, and businesspeople. He's navigated financial realities most ICs never consider, managed situations that don't appear in any design curriculum, and had to advocate for design without assuming it's automatically the most important thing in the room. The conversation we had is one I've been wanting to have for a long time. We got into what it actually means to be a "good corporate citizen," not in a corporate buzzword kind of way, but in a real, practical sense.

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