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Index/Marketing/Beyond The Shelf
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BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)

Beyond The Shelf · 2026-06-23 · 6 min

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Episode notes

Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2. Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are finding more practical ways to bring new capabilities into their day-to-day workflows. She also discusses Kids2’s partnership with It’sRapid around image translation, and how the team is using the solution to move faster across languages and markets while still preserving brand fonts, creative standards, and human review. Dawn also reflects on Kids2 winning the Digital Shelf Transformer Award, and why successful AI adoption is not just about the technology itself, but about scaling it in a way that fits naturally into existing processes.

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