Why You'll Compare TVs but Not Doctors: The Baldwin Group's Nick Getz on Healthcare's Consumerism Problem and What's Coming in 2027 - Beyond the Paycheck

Topics in this episode

employee benefits healthcare costs Preventative Care healthcare consumerism Baldwin Group

Episode notes

Summary How do you help employees make smarter healthcare decisions in a system that’s anything but consumer-friendly? Nick Getz, National Director of Underwriting & Innovation, Employee Benefits at The Baldwin Group, breaks down how employers can communicate value, drive preventive care, and control rising costs - without overwhelming their people. The Baldwin Group is one of the fastest-growing brokerages in the U.S. with 5,000+ employees, and Nick brings a clear, practical lens: benefits are a retention engine, not just an attraction perk. He shares how to tell the full total-compensation story, why messages need 8 - 9 touches across existing channels, and how to tailor preventive care to each person’s reality - from GLP‑1 users to simple habit stacking. Nick also explains why U.S. healthcare lacks true consumerism, what that means for navigation and price transparency, and which trends - like pass-through PBMs and regulation - will reshape the employee experience in the next two years. Expect actionable guidance on steering employees to high‑value care, simplifying choices, and preparing for a noisy but necessary wave of change.