How Crunch Fitness Cut Part-Time Turnover 24% With One Bold Benefits Move - Beyond the Paycheck

Topics in this episode

employee retention employee benefits Total rewards strategy benefits ROI part-time employee benefits

Episode notes

What happens when you stop assuming what employees need and actually ask them? Pamela J. Brown, EVP and Head of People & Culture at Crunch Fitness, joins Beyond the Paycheck to share how she's transforming the employee experience across 550+ gym locations in six countries. From implementing a 401(k) with match after an inaugural engagement survey to making Crunch Fitness the only big-box gym offering full benefits to part-time employees - resulting in a 24% retention improvement - Pam reveals the framework behind building benefits programs that deliver measurable ROI. She opens up about her earliest money memories, the mentor who shaped how she leads, and why mental fitness training, leadership development, and creative no-cost benefits are just as critical as traditional compensation. Whether you're trying to get buy-in from senior leadership on a new pilot program or looking for hidden value in your existing vendor relationships, this episode is packed with tactical strategies you can start using this week.