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Index/Sales/Between Product and Partnerships
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Designing for Developers: Integrations, AI, and UX at Canva

Between Product and Partnerships · 2025-06-03 · 22 min

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Topics in this episode

SaaSintegrations

Episode notes

In this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems. Faria’s Role and Canva’s Ecosystem Approach Faria leads developer experience within Canva’s ecosystem team, focusing on optimizing the end-to-end journey for developers - from discovery and documentation to app submission and launch. Her work spans both external developers and internal teams, ensuring feedback loops that drive continuous improvement in tooling and processes. Building for Developers: Key UX Considerations Faria highlights the importance of systems thinking in developer experience, noting that every design decision impacts multiple stages of the developer journey. Unique challenges include blending Canva’s established design system with the distinct UIs of external apps, ensuring a seamless and intuitive experience for users.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on SaaS100 / 100
  • Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on SaaS74 / 100
  • Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on SaaS70 / 100
  • Edward Robson - Capital Allocation in TechnologyCloud Returns · on SaaS68 / 100
  • 79: Cancel all my meetingsOur B2B SaaS Journey · on SaaS50 / 100
  • How Notion Built a Product-Led Growth MachineStartup Stories with Fexingo · on SaaS

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  • Why Partnerships Fail (and How to Fix Them): Insights from Jenn Steele, SoundGTM69 / 100
  • Why AI Doesn’t Replace Product Thinking: Insights from Stephanie Neill, Stripe81 / 100
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