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Index/Sales/Between Product and Partnerships
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Designing for Developers: Integrations, AI, and UX at Canva

Between Product and Partnerships · 2025-06-03 · 22 min

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Topics in this episode

SaaSintegrations

Episode notes

In this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems. Faria’s Role and Canva’s Ecosystem Approach Faria leads developer experience within Canva’s ecosystem team, focusing on optimizing the end-to-end journey for developers - from discovery and documentation to app submission and launch. Her work spans both external developers and internal teams, ensuring feedback loops that drive continuous improvement in tooling and processes. Building for Developers: Key UX Considerations Faria highlights the importance of systems thinking in developer experience, noting that every design decision impacts multiple stages of the developer journey. Unique challenges include blending Canva’s established design system with the distinct UIs of external apps, ensuring a seamless and intuitive experience for users.

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  • Ep. 199 - What AI Taught One Founder About the Future of SaaSSaaS Backwards · on SaaS79 / 100
  • MicroConf Tactics: He Built Two Unicorns. Here’s The Only AI Startup He’d Build in 2026MicroConf On Air · on SaaS79 / 100

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