Best of LinkedIn: Strategic B2B Marketing · 2026-07-23 · 19 min
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition focuses on the rapid emergence of GTM Engineering as a critical new discipline that bridges the gap between software development and revenue operations. This shift focuses on building automated systems and agentic stacks rather than simply increasing headcount or purchasing isolated software tools. By leveraging AI-driven orchestration and signal-based outbound strategies, companies are achieving significant pipeline growth and scaling revenue more efficiently. The reports highlight a transition towards outcome-based pricing and long-term revenue models that prioritise post-sale value over initial acquisition. Key data points indicate a massive surge in specialised hiring for professionals who possess both technical coding skills and strategic business acumen.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why your research needs a “thinking cave” with Sarah KlingThe Curiosity Current: A Market Research Podcast · on Agentic AI89 / 100
Decision Logic: The Difference Between an Answer and a DecisionThe AI Forecast · on Agentic AI87 / 100
KYA Won't Always Protect You. The Real Risk Is the Swarm!Fintech Conversations & Insights with Efi Pylarinou · on Agentic AI86 / 100
Agentic AI in Sales: What Business Leaders Need to KnowScaling with AI · on Agentic AI86 / 100
EP284 Closest Alligator to the Canoe: How Transforming SOC Became P0 for Lloyds BankCloud Security Podcast by Google · on Agentic AI85 / 100
How B2B Brands Use AI for Dynamic PricingThe Growth Operator with Fexingo · on Revenue operations85 / 100
Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
Best of LinkedIn: Social Selling CW 29/ 3076 / 100
Best of LinkedIn: Social Selling CW 25/ 2671 / 100
Best of LinkedIn: Channel Marketing CW 25/ 2682 / 100
Best of LinkedIn: Cannes Lions International Festival of Creativity 202661 / 100