Best of LinkedIn: Strategic B2B Marketing · 2026-07-09 · 12 min
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition documents the rapid evolution of GTM Engineering, a discipline where AI agents and automated systems are replacing traditional manual sales and marketing processes. The contributors outline a shift from fragmented tool stacks to integrated AI-native operating systems that manage the entire revenue pipeline, from prospecting to deal closure, without scaling headcount. While technical tools like Claude Code and Clay are central to this transformation, the experts emphasize that clean data foundations and human strategy remain essential prerequisites for success. Strategic insights highlight that while automation drives efficiency, building trust and market relevance through personal branding and direct relationships is becoming the ultimate competitive advantage in an era of infinite AI outreach.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why AI Pilots Fail: How to Escape AI Pilot Purgatory and Scale Enterprise AI with Ronnie Kwesi ColemanUsing AI at Work · on AI agents92 / 100
PMs Are Fintech: How Column is Rethinking Property Management BankingThe Profitable Property Management Podcast · on AI agents89 / 100
How G2's SVP of GTM Strategy evaluates sales comp plans, scales teams & runs M&AThe Sales Compensation Show · on Revenue operations86 / 100
Inside an AI-powered personal dashboard | Matthew TiemannPossible · on AI agents83 / 100
90% of AI prototypes never reach production (w/ Temporal's Samar Abbas) | AI BasicsThis Week in Startups · on AI agents81 / 100
From Billable Hours to Business Outcomes: How AI Is Rewriting the Rules of IT ConsultingEvolving the Enterprise · on AI agents78 / 100
Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
Best of LinkedIn: Social Selling CW 29/ 3076 / 100
Best of Linkedin: Account-based Marketing CW 34/ 35
Best of LinkedIn: Social Selling CW 33/ 34