Best of LinkedIn: Strategic B2B Marketing · 2026-05-14 · 14 min
We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition outlines the emergence of GTM Engineering as a critical discipline for B2B companies in 2026, shifting focus from manual labor to autonomous AI systems. These experts advocate for a transition away from traditional, fragmented software seats in favour of integrated agentic workflows that utilise APIs and tools like Claude Code, Clay, and n8n. By automating repetitive tasks such as lead enrichment, signal tracking, and multi-channel outreach, firms can significantly reduce payroll costs while increasing pipeline velocity. Key strategic insights emphasise that clean data architecture and human-led positioning are the true moats, as AI primarily serves as a multiplier for existing operational logic. Ultimately, the collection serves as a modern playbook for building scalable revenue engines where technical orchestration replaces traditional sales headcount.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Futureproof your content ops for the coming knowledge collapseContent Operations · on Agentic workflows96 / 100
AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-JosephGrowth Activated · on GTM engineering95 / 100
Why Developers Hit a Wall at 4 AI AgentsThe AI Native Dev · on Agentic workflows90 / 100
Episode 34: Duolingo and the Future of Personalized Education with AIHigh Signal · on Agentic workflows89 / 100
224: How OpenAI’s GTM leader structures teams and spots standout candidates with Keith JonesHumans of Martech · on Agentic workflows87 / 100
Continuous Integration at Agentic Velocity with CircleCI’s Rob ZuberPlatform Engineering Podcast · on Agentic workflows86 / 100
Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
Best of LinkedIn: Social Selling CW 29/ 3076 / 100
Best of LinkedIn: Social Selling CW 25/ 2671 / 100
Best of LinkedIn: Channel Marketing CW 25/ 2682 / 100
Best of LinkedIn: Cannes Lions International Festival of Creativity 202661 / 100