Best of LinkedIn: AI in B2B Marketing CW 19/ 20

Episode notes

AI Visibility & Human-Centric Marketing: Navigating the Shift from Search Rankings to AI Recommendations We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: This edition explores the transition from traditional search engine optimisation to Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) as artificial intelligence reshapes the marketing landscape. Experts argue that brand visibility now depends on being recommended by AI models like ChatGPT and Claude rather than simply ranking on Google. This shift requires structured, authoritative content and strong third-party citations to ensure brands are cited as trusted entities. While AI sales agents offer significant efficiency for repetitive tasks, contributors warn that they risk scaling spam if not integrated with human judgment and intent-based strategy. Furthermore, the collection highlights a growing infrastructure gap, where technical tools often outpace organisational readiness and adoption.