Bernard Marr's Future of Business & Technology Podcast · 2026-02-26 · 58 min
AI is changing communications and marketing faster than most organizations can keep up. In this in-depth conversation, I’m joined by Ephraim Cohen, Global Head of Data and Digital at FleischmanHillard, to explore how leading agencies are actually using AI in real workflows, not as experiments, but as everyday tools that improve strategy, creativity, and decision making. We cover: How AI is reshaping campaign planning from audience insight to execution The rise of synthetic audiences and AI powered simulations for reputation and crisis management Why hands on AI fluency matters more than centralised experts How to use AI to elevate creativity without producing generic content What media fragmentation and generative AI mean for brand trust How communications teams can prepare for the next wave of digital disruption This episode is packed with real-world examples of how AI is transforming communications, marketing strategy, and corporate reputation in practice. If you’re a business leader, marketer, communicator, or anyone interested in the future of AI at work, this conversation will give you practical insights you can apply today.
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