Behind the Tab · 2026-06-04 · 26 min
In Part 2 of Behind the Tab, Adam Howe sits down with Jim Matthes, owner of Aloma Cinema & Grill in Winter Park, Florida, to explore how a 50-year-old dine-in movie theater successfully transformed its operations through mobile ordering. Jim shares a fascinating side-by-side comparison of serving the 2023 Super Mario Bros. Movie versus the 2026 release, revealing how QR code ordering helped Aloma dramatically reduce ticket times, improve service speed, and handle high-demand movie launches with fewer operational bottlenecks. Topics include: The operational lessons learned from high-volume movie premieres How Aloma increased QR ordering adoption from 15% to more than 90% Why mobile ordering improved both guest satisfaction and staff efficiency The challenges of modernizing a legacy hospitality business The future of dine-in theaters as community gathering spaces How technology can help theaters compete in a changing entertainment landscape Whether you operate a movie theater, entertainment venue, restaurant, brewery, or any high-volume hospitality business, Jim's insights offer a practical look at how technology can enhance service without sacrificing hospitality.
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