Behind the Tab · 2026-05-28 · 27 min
What does it take to build a profitable large-format pickleball and eatertainment venue in today’s market? In this episode of Behind the Tab, Adam Howe sits down with Joe De La Torre, General Manager of Crushyard, to unpack the operational playbook behind one of the fastest-growing pickleball entertainment brands in the country. From converting big box retail spaces into high-energy social venues to balancing court reservations, food and beverage, hospitality, and events, Joe shares how Crushyard is building a scalable model for the future of eatertainment.
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