Banking On Business 2 · 2026-02-26 · 29 min
Some banks chase profits; Horicon Bank builds legacies. Erik Waisanen and Becki Schimpf sit down with Horicon Bank’s Chairman & CEO Fred F. Schwertfeger, President Fred C. Schwertfeger, and Strategic Financial Analyst Solanki for a deep dive into 130 years of community banking, resilience, and forward-thinking leadership. Fred shares powerful family anecdotes, pivotal milestones, and timeless values that continue to shape both the bank and the region it serves. From surviving industry upheavals and economic downturns to expanding into the Milwaukee area, Horicon Bank’s story is one of adaptability, visionary risk-taking, and authentic local engagement. The team also explores how fun - yes, inspired by river otters - drives innovation and purpose at Horicon. Episode Highlights: 01:17 - Fred F. Schwertfeger: “I'm here with my son and my daughter, and we're really blessed to be part of Horicon Horicon Bank over these years. I've been with Horicon Bank coming on 50 years. Can you imagine that? And my son's been with us since the turn of the century, more or less. Once he did a parade with us and had to follow the horses through the parade as a Horicon Bank representative.
Is the Future of Work Already Here? with Andrew Zimdars52 / 100Building Legacy and Community with Ben WestraPart 2: 130 Years of Community, Coffee, and CARE: Lessons in Thriving Local BankingFrom Mission to Movement: Transforming Travel & Community with Angela GorskeHow Speakers Can Stand Out Online with Kristin Adkins