Back on T-R-A-C-K · 2026-06-17 · 46 min
Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams. We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support long-term growth. If you're looking to move beyond AI experimentation and create real business impact, this episode is for you.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & HersThe Partnership Economy · on Digital marketing87 / 100
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B70 / 100
Step Zero: What Comes Before Every AI Rollout in B2BB2B Commerce UnCut Podcast · on B2B55 / 100
79: Cancel all my meetingsOur B2B SaaS Journey · on B2B50 / 100
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerThe CMO Podcast · on Digital marketing49 / 100
The War on AI SlopFiredUp! · on Digital marketing
Adamma Ihemeson on Building Autonomous AI Systems You Can Trust84 / 100
Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies
Rachael Woods on The Science of Marketing Infrastructure
Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity
Heidi Ramich On How Communication Drives Growth