Back on T-R-A-C-K · 2026-04-29 · 57 min
Most early-stage marketing doesn’t fail because of effort. It fails because complexity isn’t translated into clarity. In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies. Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth. We dive into: • Building a marketing function from scratch • Turning complex products into simple, compelling messaging • Scaling with small teams and limited resources • Creating sustainable systems without overcomplicating If you’re building marketing from zero - or trying to make sense of the chaos - you’ll want to tune in.
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