Scaling Revenue Without Burning Out Your Team | Jane Serra - B2B - Back on T-R-A-C-K

Topics in this episode

B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company. That belief is completely misplaced. In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40 - 70% year-over-year revenue growth and navigated three corporate acquisitions in just 12 months - while keeping an incredible 100% of her team on board. We dive into: • The operational reality of successfully pivoting a GTM engine from SLG to PLG. • Moving upstream from transactional SMB sales to land high-value enterprise accounts. • The "Slinky Detangler" approach: How to strip the vanity metrics out of your marketing strategy and lead your people with absolute heart and clarity. You do not have to sacrifice your workplace culture to hit your quarterly revenue targets. It's time to learn how to scale your pipeline and your people simultaneously.