Mark Bliss: Solving Sales + Marketing Alignment One Modern Team at a Time. - Back on T-R-A-C-K

Topics in this episode

B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

On this episode of T ea Time with Tech Marketing Leaders , guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI . The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind - or your budget. Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attribution, why “Wake the Dead” campaigns are his go-to ABM move, and how to stop chasing perfect and start shipping. He also drops tips for building stronger marketing teams, pushing back on unrealistic KPIs, and staying creative in an AI-first world. If you’re curious how podcasting fits into ABM (spoiler: it works), Mark breaks down how his own show, GTM After Hours , opens doors, starts real conversations, and even helps guests land jobs. He also shares why marketers and sales teams need to celebrate wins together - and how a quarterly bonus and a well-timed compliment can go a long way.