Laura Kenner: B2B Content Strategy with a Cybersecurity Edge - Back on T-R-A-C-K

Topics in this episode

B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

When the old GTM playbooks stopped working, she built her own. . This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets. Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things often do." In this episode, Kerry Guard sits down with Laura to unpack how she went from medical office work to becoming a high-impact B2B content leader in cybersecurity, and how that unexpected path made her better at connecting with technical buyers. They explore the difference between AI copywriting myths and reality, how to tailor messaging for both hands-on practitioners and business decision-makers, and why fear-mongering has no place in modern cybersecurity marketing. Laura also shares how she measures the impact of content across LinkedIn , BootstrapsCyber.com , SEO, and social; why the real work of marketing starts with getting out of your silo and listening to sales, customer success, and your audience.