Back on T-R-A-C-K · 2025-06-10 · 39 min
Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days? Kerry Guard , host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-removal tactics borrowed from consumer brands, she reveals how to turn messy customer data into a repeatable growth engine. Want to keep crushing your demand goals?
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