Back on T-R-A-C-K · 2025-08-19 · 37 min
Ken Marshal l, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it. From building his own custom GPT “Kenbot” to automating complex workflows with Cursor , n8n , and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge. We dive into: Why being data-informed beats being data-driven How generative engine optimization (GEO) can put you in front of AI-powered searchers Practical ways to start small with AI tools to solve real problems, one use case at a time The tech stack Ken uses to turn big ideas into shipped solutions
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