Back on T-R-A-C-K · 2026-04-15 · 59 min
Being "technically right" doesn't mean you'll win the market. In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations . In this episode of Back on T-R-A-C-K , I’m joined by Kelly O'Dwyer-Manuel , Head of Global Industry Analyst Relations at NXP Semiconductors . Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge. We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a "buzzword-heavy" security market. • How early-stage companies can play the "long game" of authority. If you want to know why some companies "own" the conversation while others are left out of the reports, this is a must-listen.
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