Back on T-R-A-C-K · 2026-01-21 · 46 min
Content doesn’t fail. Misalignment does. In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning. Jess brings hands-on experience across SaaS, CX, AI, and media, delivering: • 2 - 3× MoM membership growth • 60% revenue increases • Meaningful pipeline from partnerships and community • Content that sales teams actually use This episode is powered by MKG . We handle the details so you can capture the market.
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