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Index/Marketing/Back on T-R-A-C-K
Back on T-R-A-C-K artwork

JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays

Back on T-R-A-C-K · 2025-12-16 · 58 min

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Topics in this episode

B2BDigital marketingkerry guardtea time with tech marketing leadersmkg marketing

Episode notes

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller , Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies. JD will break down: How to build a unified “SMarketing” culture What PE-backed companies get right (and wrong) about GTM How to lead sales, marketing, and customer teams under one value-creation plan The operational shifts that improve speed, clarity, and pipeline If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.

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