Back on T-R-A-C-K · 2026-05-06 · 35 min
Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged" - and it works. From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise. In this episode of Back on T-R-A-C-K , we dive into: How to double email open rates using hyper-personalization (the Clay playbook). Moving from "Founder-led" to "System-led" lead generation. Why "marketing your marketing" is the secret to sales alignment. • What Napoleon’s battle with bunnies can teach us about market risk. If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What Marketers Can Control When AI Changes Everything with Nick Wedewer, VP of Growth Marketing at Hims & HersThe Partnership Economy · on Digital marketing87 / 100
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B70 / 100
Step Zero: What Comes Before Every AI Rollout in B2BB2B Commerce UnCut Podcast · on B2B55 / 100
79: Cancel all my meetingsOur B2B SaaS Journey · on B2B50 / 100
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerThe CMO Podcast · on Digital marketing49 / 100
The War on AI SlopFiredUp! · on Digital marketing
Adamma Ihemeson on Building Autonomous AI Systems You Can Trust84 / 100
Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies
Rachael Woods on The Science of Marketing Infrastructure
Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity
Heidi Ramich On How Communication Drives Growth