Christopher Collier on Scaling Marketing Without Burning Out Teams - B2B - Back on T-R-A-C-K

Topics in this episode

B2B Digital marketing kerry guard tea time with tech marketing leaders mkg marketing

Episode notes

Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist. They are completely wrong. In this episode of Back On T-R-A-C-K , I sit down with Christopher Collier , Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework. We dive into: • The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines. • From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset. • Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity. Stop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.